Bet on the upside. Then build it.

Problem

Addiction treatment carries a stigma, and stigma keeps people from picking up the phone.

Move

Took the stigma head on. One line the category was afraid to say, and a TV series to back it up.

Outcome

+40%

Call volume up 40%. Changed the conversation in the category.

Problem

A $19,000 tea system is a capital decision. The proof lived in a static deck, and the product still led with better tea while the market moved to refreshers.

Move

Repositioned it around refreshers. Then turned the proof into a tool: two sliders, the operator's own numbers, payback on the screen. Reps run it live in front of the buyer.

Outcome

1,200

A national convenience-store chain ordered 1,200 units. Roughly $17M a year in added profit for the operator at a 45-cup day.

Problem

One product, two buyers. Players who want to hit. Operators who want to license it.

Move

Built the site, social and video. Turned the usage data into a story both sides repeat.

Outcome

2.5M

2.5M swings, 150K home runs and 52K players in year one. B2B licensing, Suites and player data became the most profitable side.

Problem

Win institutional and private wealth clients away from the megabanks.

Move

An 80th anniversary platform on Standing Strong Since 1946. The :30 follows one thread, golden light, from a founding-era newspaper to a child's face. Live footage and AI, blended so a Bloomberg audience couldn't find the seams.

Outcome

In progress.

Ran on CNBC, Bloomberg TV and in Times Square. A PR push put Hilltop leadership on Bloomberg and CNBC nationally and across DFW media.

Problem

Beat Interstate's patchwork of franchises.

Move

Told it as one company on one platform. Built an asset tagger with AI that put 7,649 inherited files in front of the designers as thumbnails, one click to keep or skip.

Outcome

Found the money.

The library held years of stock photography and footage the client had already paid for and didn't know it owned. Now it's a working asset library for social, print and digital.

Problem

Brands need more assets, faster, for less.

Move

Three spots, ten actors, a two-day Nashville shoot with a two-person crew. Shorts, social, in-store and web from the same days.

Outcome

3 weeks

Concept to delivered. The same model shot Campari in New York on one camera and an iPhone.

Problem

Mission care in a tough part of town. Then a bigger one: patients can't judge clinical quality.

Move

Two brand platforms, 10+ years each. The daisy carried Where life shines bright across DFW. Trust. Methodist. made trust the proof.

Outcome

$3B

Two hospitals and about $200M grew into a $3B system.

Problem

Moms don't trust a doc-in-a-box with their kids.

Move

Positioned walk-in care as the family doctor. Ran it everywhere, from TV and outdoor to print, social and web. Then made it easy with web check-in.

Outcome

250+

About 30 clinics to 250+. Web check-in drove 60 to 80% of new appointments. Acquired by HCA. The line is still running.

Problem

Google was rising, and the lead agency turned down a two-color bag job.

Move

Took the job and made two colors the idea. Grew it into a campaign across five regions, national TV and Times Square.

Outcome

30%+

Lead lift of 30% or more. 10+ years on the account.

Problem

A new electric provider up against TXU and Reliant, in a market that shops on price.

Move

Helped found it and name it. Launched it as a truly Texas brand, then won on value with The smart choice.

Outcome

Outlived its owners.

The brand was kept through the Dominion and NRG acquisitions.

Problem

Sell tickets. Every race, every season.

Move

Made the posters and the tickets worth keeping. Fans collected them.

Outcome

+20%

Ticket sales up 15%. Season tickets up 20%.

Problem

Launch a fast-casual pizza brand from zero.

Move

Built the brand and the launch. Ran a big social play with Derek Holland and Mike Modano. Named the parent company Rave Restaurant Group.

Outcome

100

Founding to 100 locations.